Blog #9 Eoto

 Illusory Truth Effect 

"Repetition Makes Lies Sound So Good" 

    The Illusory Truth Effect is the human tendency to believe false information to be the truth or correct information because it's been repeated. The Illusory truth effect is also known as the "Illusion of truth." We find ourselves believing false news every day because it repeated by mouth several times, regardless of credible sources or insiders who have factually proven these lies wrong. The illusory truth describes the notion of people being  more likely to believe information to be true after they have been exposed to the information multiple times. This cognitive effect is driven by the idea that familiarity allows the mind to  accept what is being heard or understood. The more we hear something, the more likely we are to believe it, even if it is false. Just think about the celebrity rumors we tend to hear and believe because they are repeated by media outlets over and over.

    The Illusory Truth effect is used in political campaigns, pop culture, and media news. The illusory truth effect has been demonstrated in a number of experiments. For example, in one study, participants were presented with a series of statements, some of which were true and some of which were false. Later, they were asked to rate the truthfulness of the statements. Participants were more likely to rate the statements they had seen before as true, even if they were originally false.